
More Inspiration from HOW speakers, some of which have written the above books
Ideaspotting: How to Find Your Next Great Idea, Sam Harrison
Sam Harrison is a professor at Portfolio Center and has written two books on creativity, zing! and Ideaspotting Here is what I took from Sam:
Creativity is about exploring. Embrace life. Look at your work. Is your work your life OR is there life in your work? Explore in 360 degree exploring. Approach your work with these tenants: explore > freedom > pause > embrace > life
Listen=Silent. This is one of my favorites. Listen and silent both share the same letters... ask yourself, how many times am I "listening" while formulating my rebuttal? Imagine what you might hear if you allowed yourself to be silent when you listen.
Learn new habits. Look at other industries.... find new places for inspiration.... stop using statements that halt progression (like we don't do it that way, we tried that and it didn't work or nobody does it better than us.).... ask how come questions.... get out of ruts, especially comfortable ones....
Make Mistakes. Happy accidents are great, but sometimes you have to make a mistake to learn and move forward. This doesn't excuse sloppy work or lousy efforts... making good mistakes you can learn from come from putting in strong effort and hard work with outcomes that are as great as you expected.
Selling your Ideas to Naysayers, Sam Harrison
Dispel Myths of Selling. 1. Selling Sucks. When you approach your client with something they can't use, don't want, don't need, or can't afford you've created a high pressure selling environment. That sucks. Make sure you've listened to your client and have developed work that meets their needs. 2. Good Ideas Sell Themselves. Wrongo. Good ideas are usually revolutionary in some way. They are different than what your client maybe used to, and first you'll have to get them to see ideas they've become comfortable need change. Good ideas need more selling to replace old ideas. 3. Just wing it. Rehearse your presentation. With a group come up with as many objections you can think of that your client may have. Prepare for how you will respond to those objections.
Creativity 2.0, Ze Frank
Ze (rhymes with "say") is a performance artist that has won a 2002 Webby for best personal site and was included in Time's 50 Coolest Websites in 2005. He also created Rob's favorite thing on the web, this frog. More about Ze
Your audience is learning your language. And, they want to have a conversation. As designers facilitate that conversation by creating work that encourages participation thus building value for the audience. Remember that a small amount of people define a culture while a large amount of people define its power. We are in the midst of a social revolution that is based on technology but not defined by it.
Expertise is a verb. Don't be afraid to just do it. Make mistakes, try new things, collect experiences. You are the proposition.
Radical Careering, Sally Hogshead
Sally Hogshead...talk about inspirational, Sally won 4 golden pencils her 2nd year in advertising, opened her own agency by 27 and opened the Los Angeles office of CP+B. She's a pistol...
Ask yourself, "Do I want to be outstanding?" Refuse to waste your career by playing it safe. Be audacious... look for clients willing to be audacious. That is how you break through the clutter and become memorable.
What are you worth? Your worth is based on three factors. 1. Results. What do you bring to the party? What have you done that you can measure. 2. Reputation. What do people think about you and your work? What do people say about you? 3. Network. Who do you know? Who do they know? Remember that having a network is also about being part of a network, and being there for when people need you.
Build up your Portable Equity. Put extra time into experiences that will help you get to your next career move. These add up to become your "Fuck You" money. These experiences add up to make you more marketable and allow you to have the freedom to move when you come to a impasse in your current position. Then you can cash in your F-U money and move on.
Focus on your Special Sauce? What is your competitive edge? That little sumptin' sumptin' that only you bring to table? That magic is what will make you irreplaceable.
Recommended Speaker books:
Radical Careering by Sally Hogshead
Toothpaste for Dinner by Drew
Ballsy by Karen Salmansohn
Zing by Sam Harrison
Ideaspotting by Sam Harrison
Slang Flashcards by Knock Knock (Jen Bilik)